The Norfolk Coast Partnership (NCP) was set up in December 1991(as the Norfolk Coast Project) initially to focus on the pressures on the area arising from increasing numbers of visitors, which were perceived as having a damaging effect on the areas natural beauty.
Since then, the focus has broadened, although management of recreational pressures is still a high priority. The Norfolk Coast Partnership brings together the many stakeholders who have a role in managing the area. Its objectives are the statutory purpose and secondary objectives of AONB designation, i.e. the conservation and enhancement of the natural beauty of the area; facilitation and enhancement of sensitive public enjoyment, understanding and appreciation of the area; and promotion of sustainable forms of social and economic development that in themselves conserve and enhance the areas natural beauty.
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